1 Corinthians 9:24

1 Corinthians 9:24 

Do you not know that in a race all the runners run, but only one receives the prize? So run that you may obtain it.

Christian Based Selling

As sales professionals the nature of our work is competition.   In order to win we must ask ourselves how we could lose.  Then we need to prep with our pursuit team on the who and how of handling these objections for the closing meeting.  Our team must be aligned on all aspects of the sales strategy or we run the increased risk of failing to gain the confidence and trust of the prospective client.  

Think about the most important deal you have going right now.  What are your biggest risks?  How are you planning to address and minimize these concerns?     

Are you doing everything possible to win?